There are hardly any people who have not heard of Faber-Castell at all , and if you are somehow connected with drawing or drafting, then the name of this German brand not only tells you a lot, but also, perhaps, makes you rub your hands eagerly. If you haven’t yet, here are reasons to start wanting branded writing instruments in your work arsenal immediately.
1. Experience and volumes. Faber-Castell has been making pencils since 1761 and is today the world’s largest pencil manufacturer (more than 2 million pencils a year). With such statistics, the brand breaks all records in terms of price-quality ratio.
2. Wide product line. Includes pencils and colored pencils for amateurs and professionals, ballpoint, fountain and gel pens, paints, crayons, markers and accessories of impeccable quality.
3. Characteristic design, timeless. The brand’s products are easily recognizable by their elegant design, which continues to improve, but remains true to the classics.
4. Ecological approach. Faber-Castell pioneered environmentally friendly production methods in its field back in the 1980s. It has its own fast-growing coniferous forests and nurseries in Brazil, where every felled tree is replaced with a fresh sapling. More than a million young trees are grown every year on an area of over 10,000 hectares. The number of specially planted trees becomes sufficient for use as a material for the production of pencils in ten years. The whole process of processing, production and disposal of waste is also environmentally friendly, including the use of environmentally friendly water-based paints that cover the wooden bodies of pencils.
5. Logo. Two fighting knights on a dark green background, which flaunt on boxes of pencils, owe their appearance to two families. Until 1898, the company was owned by the Faber family and was called AW Faber, until the heiress Ottilie von Faber married Count Alexander Castell-Rudenhausen. So the name Castell was added to Faber.
The count soon developed a new type of pencil, which he named after himself and which later became iconic. For the corps, he chose green – the color of his regimental banner. At the same time, the count suggested an idea for a logo: two knights fighting with pencils. Over the years of its existence, the logo has undergone some changes and stylization, but has remained an integral part of the brand image.
6. An excursion into history. In the town of Stein near Nuremberg, Germany, there is the Faber-Castell Museum of the old graphite factory. Here you can see how slates were made in the 19th and 20th centuries, and on this very spot. The premises of the museum were restored, giving them their original appearance – with a thin layer of graphite dust. There are also modern displays with information about the plant, documents, illustrations and other historical information about the production of pencils.
7. Social responsibility. Faber-Castell has voluntarily signed a social contract banning discrimination and child labor in all of its factories and guaranteeing all other conditions of employment by the International Labor Organization (ILO). The brand also founded the Graf von Faber-Castell Children’s Foundation, which helps children suffering from the consequences of wars, famines and other disasters around the world.
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